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The Truth About Ad Tracking

The Truth About Ad Tracking

There are two things almost every small-business owner wants to know: Is my marketing working? What, exactly, is the return on investment on every part of my...

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Machine Learning and Marketing

Machine Learning and Marketing

Customers expect personalized marketing that delivers information relevant to their needs. You would think this means an even deeper human touch – but...

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From Lead to Prospect

From Lead to Prospect

Might. Maybe. Could. Many organizations define a lead as a person who matches the criteria established about need or interest in their products or services....

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